Luxury Wedding Planners

welcome to one of knoxville's most sought-after

If it’s worth doing, it’s worth doing remarkably.

we believe:

Whitney Bowman Events was inspired by and founded for those who know: this moment in time is finite and worthy of investment. We’re for the bride who understands an effortless engagement stems from having unequivocal trust in the professionals she hires. For couples who believe in going all in on a gracious guest experience. For those with discerning vision, great taste, and one central belief…

Serving discerning, design-conscious couples hosting weddings across the South

Knoxville’s acclaimed wedding planning house

For those accustomed to grace and good things

Wedding planning that meets the moment

A love like yours deserves

From the lifelong connection we form with you and your family—to the deep-rooted relationships we’ve forged with the South’s most sought-after vendors—personal connections will always be the foundation upon which we produce fabulous weddings.

Your wedding should be an absolute work of art—and the most meaningful art stems from relationships. We pride ourselves on being relationship-focused wedding planners and take on only a select number of events each year in order to give you the attention and energy you deserve.

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Director of Operations and Lead Wedding Planner

Creative Director and Founder





textural fabrics

floral installations

unexpected design moments

layered tablescapes

all of the candlelight a venue can stand

The details I dream of…

 whitney, creative director

family and garden club, entertaining at home, or helping with events for the many activities in which my family is involved, great books, a good glass of Prosecco, and resting seaside.


Helping you design such a monumental day in your life gives me a deep sense of purpose (there’s nothing quite as satisfying as seeing it all come together on the day-of).

As a natural leader, I love putting together and leading the best team for your vision. I am firm in the direction we go for your wedding, passionate about advocating for your interests, and never (ever) one to make a promise we can’t keep.

While I have nearly 30 years of experience as a luxury wedding planner, I still find endless energy in the fact I get to spend my days as a dreammaker.

Who threw the most incredible parties (flashback to me reading Emily Post, setting tables, and arranging florals by the age of 10). I eventually went on to work in marketing for an inn, where I was responsible for booking weddings. As I grew closer to the clients, one asked if I would coordinate her wedding (of course, I eagerly said yes!). That opportunity turned into planning over 5O weddings at the venue each year—which ultimately gave me the experience and foundation I needed to launch Whitney Bowman Events in 2000.

I come from a long line of gracious hostesses...

The art of entertaining is truly in my blood.

a Sperry tent dripping in colorful, loose florals

layered and textural tables complete with pretty paper goods

a suite of cohesive custom-branded elements

the magic of a Southern estate

The details I dream of…

While I absolutely love the creative aspect of wedding planning and can’t quite get over how much fun this work is—nothing rivals the sense of fulfillment I get from checking things off a to-do list…and knowing I’m getting you one step closer to your dream day.

With a Master’s degree in counseling, I have a knack for nurturing your needs, navigating delicate situations with decorum, and hearing what isn’t always said. When I’m not tweaking timelines or perfecting plans, you can find me volunteering for something at my kids’ school, advocating for abused and neglected children (we hope to have our own nonprofit one day), or chasing down the dream of not-often-enough girls’ nights with my friends.


My passion for hosting dates back to the days I would plan bridal showers for friends, host the prettiest dinner parties, or help loved ones with their weddings. But it wasn’t until my three children started school—and I found myself ready to embark on something for me—that I knew it was time to turn my passion into a career. I met Whitney, became enamored with the world of wedding planning, and haven’t looked back since.

As a Southern Girl through and through...

A lifetime as a Southerner—plus 27 years as a Knoxville wedding planner—teaches you a thing or two about how to entertain graciously and properly. Here, your festivities are always faux-pas free.

Etiquette, Always

We love the South’s rich history and aim to pay homage to its most meaningful traditions, while elevating things to a modern, fresh place. Think: a properly set table featuring a fabulous lucite menu card. 

Tradition, with a twist

We plan the kind of weddings that celebrate in a grand—but tasteful— way. We live for intricate stationery suites, a layered tabletop, floral installations, and a great band.

Go big, with grace

Our upbringing and experience in this rich-in-love, wildly beautiful place inform every aspect of the way we approach your event. No one does sophisticated weddings like the South. 

Inspired by the South’s most coveted qualities

Susie, Mother of the Bride

A huge bonus was falling in love with every single member of their team— they’re like family now.

"They’re like family now."

Casey, Bride

Whitney's proactive approach to wedding planning made our day one we'll remember for the rest of our lives. I had the most overwhelming sense of calm because I knew Whitney had every detail under control.

 " An overwhelming sense of calm."

Terri, Mother of the Bride

Using Whitney Bowman Events was the single best decision we made when planning our daughter’s wedding. Their level of elevated style, detail execution, and Southern sophistication is unparalleled.

"The single best decision we made."

Mary, Bride

Working with the WBE team was a DREAM! I would recommend them to anyone looking for the most amazing wedding day you could imagine.

"The WBE team was a DREAM!"

Kind words

Explore what’s in store

If our 27 years of experience and our relationship-driven approach to producing luxury weddings spoke straight to your soul—ours just may be the wedding-planning experience you’re seeking. 

An effortless engagement awaits…

Shall we continue our journey together?

Work with us