If it’s worth doing, it’s worth doing remarkably.
we believe:
Whitney Bowman Events was inspired by and founded for those who know: this moment in time is finite and worthy of investment. We’re for the bride who understands an effortless engagement stems from having unequivocal trust in the professionals she hires. For couples who believe in going all in on a gracious guest experience. For those with discerning vision, great taste, and one central belief…
Serving discerning, design-conscious couples hosting weddings across the South
Knoxville’s acclaimed wedding planning house
For those accustomed to grace and good things
Wedding planning that meets the moment
A love like yours deserves
From the lifelong connection we form with you and your family—to the deep-rooted relationships we’ve forged with the South’s most sought-after vendors—personal connections will always be the foundation upon which we produce fabulous weddings.
Your wedding should be an absolute work of art—and the most meaningful art stems from relationships. We pride ourselves on being relationship-focused wedding planners and take on only a select number of events each year in order to give you the attention and energy you deserve.
textural fabrics
floral installations
unexpected design moments
layered tablescapes
all of the candlelight a venue can stand
The details I dream of…
whitney, creative director
family and garden club, entertaining at home, or helping with events for the many activities in which my family is involved, great books, a good glass of Prosecco, and resting seaside.
OUTSIDE OF THE WILD AND BEAUTIFUL WORLD OF WEDDING PLANNING, YOU CAN FIND ME ENJOYING:
Helping you design such a monumental day in your life gives me a deep sense of purpose (there’s nothing quite as satisfying as seeing it all come together on the day-of).
As a natural leader, I love putting together and leading the best team for your vision. I am firm in the direction we go for your wedding, passionate about advocating for your interests, and never (ever) one to make a promise we can’t keep.
While I have nearly 30 years of experience as a luxury wedding planner, I still find endless energy in the fact I get to spend my days as a dreammaker.
Who threw the most incredible parties (flashback to me reading Emily Post, setting tables, and arranging florals by the age of 10). I eventually went on to work in marketing for an inn, where I was responsible for booking weddings. As I grew closer to the clients, one asked if I would coordinate her wedding (of course, I eagerly said yes!). That opportunity turned into planning over 5O weddings at the venue each year—which ultimately gave me the experience and foundation I needed to launch Whitney Bowman Events in 2000.
I come from a long line of gracious hostesses...
The art of entertaining is truly in my blood.
a Sperry tent dripping in colorful, loose florals
layered and textural tables complete with pretty paper goods
a suite of cohesive custom-branded elements
the magic of a Southern estate
The details I dream of…
My background in planning fundraising & volunteer events has equipped me with the skills to manage complex logistics. I find satisfaction in ensuring every detail is taken care of, allowing couples to focus on what matters—their special day.
When I’m not working, I dedicate my time to my family and community. As a wife to a small business owner and a mother of four active children, my life is wonderfully busy. I enjoy engaging in community service and am active on multiple non-profit boards as I believe in the importance of giving back and making a positive impact in our local area.
With a passion for creating memorable events and a commitment to fostering genuine relationships, I’m excited to be part of each couple’s journey as they embark on this chapter of their lives.
I believe that every couple deserves a celebration that truly reflects their love story, and I strive to make that vision a reality.
My passion for hosting dates back to the days I would plan bridal showers for friends, host dinner parties, or help loved ones with their weddings. I have known Whitney and her family since middle school and when the opportunity arose to work together, I jumped! My goal is to help every client feel like family throughout the planning process.
As a Southern Girl through and through...
A lifetime as a Southerner—plus 27 years as a Knoxville wedding planner—teaches you a thing or two about how to entertain graciously and properly. Here, your festivities are always faux-pas free.
Etiquette, Always
We love the South’s rich history and aim to pay homage to its most meaningful traditions, while elevating things to a modern, fresh place. Think: a properly set table featuring a fabulous lucite menu card.
Tradition, with a twist
We plan the kind of weddings that celebrate in a grand—but tasteful— way. We live for intricate stationery suites, a layered tabletop, floral installations, and a great band.
Go big, with grace
Our upbringing and experience in this rich-in-love, wildly beautiful place inform every aspect of the way we approach your event. No one does sophisticated weddings like the South.
Inspired by the South’s most coveted qualities
Susie, Mother of the Bride
A huge bonus was falling in love with every single member of their team— they’re like family now.
"They’re like family now."
Casey, Bride
Whitney's proactive approach to wedding planning made our day one we'll remember for the rest of our lives. I had the most overwhelming sense of calm because I knew Whitney had every detail under control.
" An overwhelming sense of calm."
Terri, Mother of the Bride
Using Whitney Bowman Events was the single best decision we made when planning our daughter’s wedding. Their level of elevated style, detail execution, and Southern sophistication is unparalleled.
"The single best decision we made."
Mary, Bride
Working with the WBE team was a DREAM! I would recommend them to anyone looking for the most amazing wedding day you could imagine.
"The WBE team was a DREAM!"
Kind words
Explore what’s in store
If our 27 years of experience and our relationship-driven approach to producing luxury weddings spoke straight to your soul—ours just may be the wedding-planning experience you’re seeking.
An effortless engagement awaits…
Shall we continue our journey together?
Work with us
